The Diamond Producers Association (DPA) and India’s Gem and Jewelry Export Promotion Council (GJEPC) signed a Memorandum of Understanding (MOU) to work together to bolster global diamond demand.
The agreement was signed by DPA Chairman Stephen Lussier and GJEPC Chairman Praveenshankar Pandya at the June 3-6 JCK Show Las Vegas.
The MOU calls for quarterly meetings between the two bodies to discuss industry challenges and opportunities, review and discuss marketing progress and share industry insights on matters of mutual interest.
“A close collaboration between leading diamond mining companies and the Indian diamond sector is essential to capturing and achieving the full potential of the industry,” said Lussier.
Meanwhile, Pandya commented: “The resurrection of diamond category marketing programmes is vital to the future of our industry and I commend the DPA and its chairman Stephen Lussier for taking this important initiative."
He added that the GJEPC was "very keen to be closely associated with this effort and initiative of the DPA so that we can jointly build a stronger industry by giving the much-needed boost to the demand for diamond as a category.”